Episodes

In this episode of Franchise Unfiltered, we sit down with Rosalie Black, founder and CEO of VibeHouse Hot Pilates, and Marisa Kochnover, Director of Franchise Development. Rosalie didn’t originally set out to start a fitness ...

Franchising isn’t magic. It isn’t passive income. And it isn’t a shortcut. It’s a vehicle. Just like real estate. Just like the stock market. If you drive it correctly, it can take you exactly where you want to go. If you don...

In this episode of Franchise Unfiltered, Wes sits down with Kurt Landwehr, founder and CEO of OVO Salons, to break down a salon franchise model that doesn’t fit neatly into the usual categories. While OVO may appear to be an ...

I don’t say this lightly. In more than 12 years working in franchising, I’ve seen hundreds of brands launch—most of them look the same, follow the same playbook, and make the same promises. This one doesn’t. In this solo epis...

What if a single franchise could save homeowners months of chaos, prevent $40,000 kitchen replacements, and completely transform the disaster restoration industry? In today’s episode of Franchise Unfiltered, Wes sits down wit...

If you've ever tried to find the right music teacher for your kids, you already know how overwhelming it can be. Musicologie fixes everything parents hate about traditional private lessons — with certified teachers, a warm co...

Modern PURAIR® has quietly dominated the Canadian indoor air quality (IAQ) space for years — and now they’re finally expanding into the United States. In this episode, founder & CEO Lane Martin shares how he scaled from a sin...

Discover how WOW WindowBoxes grew from a simple idea in a garage to a multi-million-dollar franchise that’s transforming the home services industry. In this episode of Franchise Unfiltered, Wes sits down with Bret Schneider t...

When most people think of franchising, they picture burgers, coffee, or car washes. But Joshua Tree Experts proves there’s massive opportunity hiding in your own backyard — literally. In this episode, Wes Barefoot sits down w...

Ever think the “sexiest” franchise would be… drains? In this Franchise Unfiltered episode, Wes sits down with Jim Foley, Brand President of Zoom Drain, to unpack a focused service model that’s creating massive opportunities i...

Franchisors are drowning in stale Zooms, dead Facebook groups, and unread newsletters. Enter Studio F—our internal podcast model that turns franchise communication into binge-worthy, high-engagement episodes your system will ...

What happens when the guy who built Club Pilates, UFC Gym, and a multi-billion dollar franchise empire decides to start over? 👀 Enter Anthony Geisler and Sequel Brands—the “third choice” in franchising. Forget sold-out territ...

🚀 Burned out from corporate America, Ryan ditched banking layoffs and the acquisition rat race to take control of his future. Instead of buying a business, he chose a Cabinet IQ franchise — and the results have been incredibl...

Most people don’t know this franchise even exists—but it’s one of the most impactful and emotionally intense businesses you’ll ever hear about. BioOne franchisees clean up crime scenes, drug houses, and trauma sites with a mi...

🍕 Is This the Smartest Food Franchise Model in America? Cascadia Pizza might just be the best-kept secret in franchising. In this episode, Thomas Reinhard, co-founder of Cascadia Pizza Co., breaks down how they turned a mobil...

Raisa Zovklaya didn’t have the money to start a franchise—so she entered a $20K fitness contest. She lost… but kept going anyway. In this episode, Wes sits down with Raisa to unpack her bold leap from nursing into franchise o...

In this episode of Franchise Unfiltered, Wes Barefoot welcomes back Andy Fuller, founder and CEO of Mosquito Hunters — now expanded into Pest Hunters and Humbug Holiday Lighting. Andy shares the story behind the rebrand, the ...

After 14 years of building one of the highest-performing ShelfGenie franchises, Alan Regala sold his business and stepped into a brand-new chapter of life. In this episode of Franchise Unfiltered, Alan shares how he went from...

In this episode of the Franchise Unfiltered podcast, Wes Barefoot sits down with Larry Oglesby—a former corporate executive turned fast-scaling franchisee. Larry shares how he transitioned from a 30-year corporate career into...

Is boutique fitness oversaturated? Discover Strength doesn’t think so — because they’re doing it completely differently. In this episode of Franchise Unfiltered, Wes sits down with Scott Breimhorst, VP of Franchise Developmen...

In this episode of the Franchise Unfiltered Podcast, Wes sits down with franchise veteran Zach Beutler to talk about his latest venture: Jungle Driving — a groundbreaking driver’s education concept that's saving teen lives an...

In this episode of Franchise Unfiltered, Wes sits down with Tim Dougherty, the founder and CEO of Project Lean Nation, for one of the most jaw-dropping comeback stories in franchising. In 2006, the FBI walked into Tim’s offic...

In this episode of the Franchise Unfiltered Podcast, Wes Barefoot chats with Susan, a former teacher turned franchise owner, who started her Gotcha Covered window treatment business in the middle of the 2008 recession. Now, 1...

In this episode, Wes sits down with Mike Bahun, founder and CEO of Fundraising University, a fast-growing franchise that's transforming the way schools and sports teams raise money. Mike shares how he turned his coaching back...