She Helped Build Club Pilates to 1,400 Locations. Why Start Again?

After helping grow Club Pilates from 28 to 1,400 locations, Sarah Luna could have stepped back. Instead, she’s building another Pilates brand.

Sarah, CEO of Pilates Addiction, joins Wes Barefoot to explain why she’s starting again, what she’s doing differently, and why she believes there’s still room in a seemingly crowded Pilates market.

They discuss the systems behind franchise growth, lessons from supporting first-time business owners, and why you don’t need to be a Pilates instructor to own a Pilates franchise.

In this episode:

• The playbook that helped Club Pilates scale

• Why Sarah wanted to return to building a new brand

• What Pilates Addiction is doing differently

• How to evaluate franchise leadership and support

• The trade-offs of joining an emerging franchise

• Why business management matters more than Pilates experience

Timestamps:

00:00 Why Build Another Pilates Brand?

00:42 Meet Sarah Luna, CEO of Pilates Addiction

01:40 What Makes Pilates Addiction Different?

05:56 From Pilates Instructor to Franchise Leader

14:18 Why Sarah Decided to Start Again

18:22 Lessons She’s Applying This Time

24:24 Is the Pilates Market Too Crowded?

29:37 The Support Behind a Growing Franchise

33:25 Who Makes a Good Pilates Franchise Owner?

37:34 The Goal: America’s Second-Largest Pilates Brand

Subscribe to Franchise Unfiltered for candid conversations about franchising, entrepreneurship, and business ownership.

#Franchising #Pilates #BusinessOwnership