Nov. 13, 2025

Why This Air Quality Franchise Is Poised to Explode in the U.S.

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Show Notes

Modern PURAIR® has quietly dominated the Canadian indoor air quality (IAQ) space for years — and now they’re finally expanding into the United States. In this episode, founder & CEO Lane Martin shares how he scaled from a single duct truck to a nationwide IAQ brand known for world-class customer experience and a powerful sales center that converts 86% of residential calls.

We break down why the U.S. market is the perfect storm for growth, how Modern PURAIR® blends residential cash flow with commercial recurring revenue, and why this “unsexy industry” is about to boom.

Topics we cover:

• How Lane rebuilt his life and career through the IAQ industry

• Why air quality demand exploded after COVID

• The fragmented U.S. market and why that’s a huge opportunity

• Modern PURAIR®’s proprietary tech + customer experience playbook

• The power of commercial PMA contracts & HOA recurring revenue

• Why top franchisees follow the “5 decision-maker conversations/day” rule

• What the ideal franchisee looks like (and who shouldn’t apply)

If this brand sparks your interest, reach out — U.S. territory is wide open right now.

Timestamps:

00:16 – Introducing Lane Martin & Modern PURAIR®

00:54 – How Modern PURAIR® evolved from duct cleaning to full IAQ